Explain how the 'Product Related Factors' affect the choice of the Cha

1.	Explain how the 'Product Related Factors' affect the choice of the Channels of Distribution?
Answer» Product related factors affect the choice of channels of distribution: (i) Industrial products being more technical, and made to order requires short channels in comparison to the consumer products being standardized and non-technical. (ii) Perishable products like fruits, vegetables, etc. require short channels while non-perisable products like groceries, fabrics, etc. require longer channels to reach wide spread consumers. (iii) If the unit value of a product is low as in case of most convenience products, long channels are preferred while, in case of high value products, shorter channels may be used.

Explain how the 'Product Related Factors' affect the choice of the Channels of Distribution?

Answer»

Product related factors affect the choice of channels of distribution:

(i) Industrial products being more technical, and made to order requires short channels in comparison to the consumer products being standardized and non-technical.

(ii) Perishable products like fruits, vegetables, etc. require short channels while non-perisable products like groceries, fabrics, etc. require longer channels to reach wide spread consumers.

(iii) If the unit value of a product is low as in case of most convenience products, long channels are preferred while, in case of high value products, shorter channels may be used.

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