| Sr. No. | Traditional Business | e‐business |
| Concept |
| 1. | In traditional business, an organizational entity (mostly thought of as a store, restaurant or agency) is designed to offer consumer goods or services. | Any business conducted using electronic media is called e‐business. |
| Access to Goods/Services |
| 2. | Consumers can visit only a few traditional outlets per day. | Consumers have access to countless Web retailers at the same time. |
| Access to Information |
| 3. | In this form of business, consumers can get limited product information. | Consumers have access to an unprecedented amount of product information, not just from manufacturers’ websites but also from online reviews written by previous consumers, employees, and organizations. |
| Price Comparison |
| 4. | Price comparison can be done for limited products in the traditional form of business. | It is possible to check the price offered by hundreds of online merchants. |
| Skills required |
| 5. | In traditional form of retailing, salesmanship and negotiation skills are of utmost importance. | Online retailers rely on different skill sets to effectively market their products such as Internet pop‐ups, email blast (e‐mail to large groups of people), google adwords, etc.. |
| Face‐to‐Face Interaction |
| 6. | It is possible to have face‐to‐face interaction in this form of business. | There is a very low possibility of face‐to‐face interaction in this form of business. |
| Area Covered |
| 7. | Role of middlemen is indispensable in traditional business. | There is direct communication between the buyer and the seller on the internet which eliminates the role of the middlemen in e‐ business. |
| Space |
| 8. | Physical space required in traditional business is more as compared to online business. | Online Business does not require too much physical space. |
