| Basis of Difference | Product Concept | Production Concept |
| Belief | It was believed that consumers favoured, superior quality products and thereby, profits can be maximised by increasing the quality of the product. | It was believed that consumers favoured readily available and affordable products and thereby profits can be maximised by increasing the volume of production. |
| Focus of the business | Focus was on improving the quality of the product, adding new features, etc. | Focus was on enhancing the quantity of production and reducing the average cost of production. |
| Methodology | Emphasis on improving the features and quality of product. | Emphasis on improving the production efficiency of the business. |
