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Distinguish between Knowledge Utility and Possession Utility. |
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Answer» Knowledge Utility: 1. Knowledge utility arises when a person acquires knowledge regarding a product. 2. Use of mobile, computer, etc. creates knowledge utility. 3. In this case, a consumer is interested to know various functions of product. 4. Knowledge utility increases due to utilisation. Possession Utility: 1. Possession utility arises when the ownership of a product is transferred from one person to another. 2. Sale and purchase of goods creates possession utility. 3. In this case, a consumer is interested to satisfy his wants. 4. Possession utility increases due to demand. |
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