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Distinguish between advertising and sales promotion. |
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Answer» 1) Advertising is costly whereas sales promotion is cheap 2) Advertising is for long run while sales promotion is for short run 3) Advertising is suitable for medium and large firms while sales promotion is suitable for large firms 4) Advertising has twin objectives of increasing sales and building brands whereas sales promotion has an extra objective of providing knowledge 5) Result of advertising is slower than that of sales promotion |
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