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Answer» Difference between Advertising and Personal Selling : | Basis | Advertising | Personal Selling | | (i) Form | This is impersonal. | This is personal. | | (ii) Message | The similar message is given to all the customers. | There is no uniformity in the message. It can be changed according to the behavior of customer. | | (iii) Time | It takes a little time in conveying the message to the customers. | It takes more time in conveying the message to the customers. | | (iv) Feedback | It does not receive the customers reactions. | It receives the customers reactions immediately. |
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