The fundamental objective of marketing management into generate the demand of merchandise and cater to the customer's requirements with this objective in mind following are important objects. 

(1) Creation of Demand: It is the first foremost objective of marketing management to create demand of a product with market. becomes achievable through the service to the customers adverting and sales strategies etc. 

(2) Customer satisfaction: The second most task of the marketing management is to provide the optimum satisfaction to the customers. For doing so, a meticulous study and survey is conducted to ascertain their needs. 

(3) Market Share: It is the third most important task for the marketing management to retain its share in the market and to ensure its growth. 

(4) Goodwill and public Image: The fourth task into established the goodwill and credibility of its company in the market. This task can be accomplished by providing the customers with the products at reasonable prices by maintaining the standards so to gain credibility of the product among the consumers like Tata, Bata, etc. 

(5) Profit Generation: Direct relation is found between sale and profit. Generally more is the sale, more profit can be earned so manager makes every possible attempt to increase sales. If an enterprise does not earn adequate profit, it can not remain in market for a longer period. 

(6) Social Service: Business is an organ of society and it is the marketing management that ensures this social obligation. Therefore it is important for it to generate the maximum profit. The responsibility and obligation in business is always directed towards society, customers employee share holders and the Govt. etc.