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Discuss the ideas of visual merchandise in a retail store. |
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Answer» Visual merchandising, briefly defined , is the presentation of a store and its merchandise in ways that will attract the attention of potential customers and motivate them to make purchases. The role of the visual merchandiser in this effort is to carry out the merchandising concepts as formulated by the management. These merchandising plans include what items are to be featured and in which locations they should be placed. The visual merchandiser is guided by these decisions and using all of his or her creative talents, sets out to present the best possible visual effects. |
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