Discuss about the evolution of marketing.

1.	Discuss about the evolution of marketing.
Answer» Marketing is one of the business functions. The development of marketing is evolutionary rather than revolutionary. Evolution of Marketing: 1. Barter System: The goods are exchanged against goods, without money. 2. Production Orientation: This was a stage where producers, instead of being concerned with the consumer preferences, concentrated on the mass production of goods. 3. Sales Orientation: The selling became the dominant factor, without any efforts for the satisfaction of the consumer needs. 4. Marketing Orientation: Customers importance was realised but only as a means of disposing of goods produced. 5. Consumer Orientation: Under this stage only such products are brought forward to the markets which are capable of satisfying the tastes and preferences of consumers.

Answer»

Marketing is one of the business functions. The development of marketing is evolutionary rather than revolutionary.

Evolution of Marketing:

1. Barter System: The goods are exchanged against goods, without money.

2. Production Orientation: This was a stage where producers, instead of being concerned with the consumer preferences, concentrated on the mass production of goods.

3. Sales Orientation: The selling became the dominant factor, without any efforts for the satisfaction of the consumer needs.

4. Marketing Orientation: Customers importance was realised but only as a means of disposing of goods produced.

5. Consumer Orientation: Under this stage only such products are brought forward to the markets which are capable of satisfying the tastes and preferences of consumers.

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