Social responsibility:

• Humans live in society and do business. So, business is an undivided unit of the society. Various areas of society contribute for the establishment, existence and expansion of business. Without the existence of society or support of society one cannot think of business.
• For example, when we do a business we need a class of people who can produce or provide us raw material, we need people who can trust us and invest in our business or provide us credit, we need employees who can help us achieve our business goals, we need cleaning and maintenance staff who can keep our business premises clean.
• We also need a strong support from government to provide us infrastructure such as road, transportation, electricity, etc.
• We also need government’s support to gives us a platform to work and to provide us a legal system to resolve business problems.
• Without all these supports it is impossible that one can ever think of establishing a business.
• As a human being it then becomes our social responsibility as well the ^ responsibility of our business to thank and pay back the assistance we get from ’ all these sections of the society. Though not compulsory to do so but every individual must do this voluntarily to make this society a better place to live and help the future generations.
• With this approach, H. R. Boven in year 1963 gave the concept of pro-company in his research paper in America. Since then the concept of pro-company has become rampant. The prefix ‘pro’ refers to ‘in favour of So pro-company social responsibility can be thought as a company that favours social responsibility.
• As per World Business Council for sustainable development a pro-company social responsibility refers to a company that works for the financial development of the company, works for improving quality and standard of living of employees and their families and show ethical commitment towards the community of the society.