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Describe some examples of franchising by Indian firms. |
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Answer» 1. Raymond Ltd: Raymond Ltd, started in 1325 as a woollen and readymade garment industry. It has more than 503 stores. It opted for franchise model for expanding in smaller towns as these areas are not affected by recession. In smaller towns the franchised Stores can be driven by local entrepreneurs who are aware of the preferences of the local customers. 2. NUT: NIIT, a firm in IT education industry, has a franchising network of more than 12,500 centres spread over in more than 40 countries worldwide, ap’art from India. This success has bfeen possible due to their business partners, who have been a crucial element. The Business Partner Network helped NIIT expand its presence across India and reach the unreached, and also entrepreneurship in the country. 3. JSW Steel Ltd: It is the third- largest Steel manufacturer in India, operates through 174 JSW Shoppe outlets that work on the franchise model. It is planning to take the count of its JSW Shoppe outlets to 340 by 2011. 4. Mahindra & Mahindra Ltd: It a part of the India Industrial Mahindra Group. It has taken the franchise route to expand its 100 per cent subsidiary. It is planning to take the count of its outlets to 450 in the next four years. |
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