1.

Define Sales Promotion according to Mcdonald and Wilson. Name any two objectives of Sales Promotion.

Answer»

Non-face-to-face activity concerned with the promotion of sales. It involves the making of a featured offer to defined customers within a specific time limit. 

The objectives of Sales Promotion:

  • Increased trial 
  • Increased loyalty 
  • Widening usage 
  • Creating interest 
  • Creating awareness


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