1.

Define Ideation stage and how Brainstorming sessions help to generate ideas.

Answer»

Ideation is a part of the design process. Ideation is the process where we generate ideas and solutions through sessions such as sketching, prototyping, brainstorming, writing worst possible ideas and more ideation techniques. Ideation is also the third stage in the Design Thinking process.

The strength of brainstorming is that the potential participants draw associations between their ideas in a free thinking environment, thereby broadening the solutions.

Brainstorming combines a relaxed informal approach to problem solving with lateral thinking. It encourages people to come up with thoughts and ideas. Some of these ideas can be crafted into original, creative solutions to a problem. This helps to get people unstuck by “jolting” them out of their normal ways of thinking.



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