Marketing controlis theprocessof monitoring the proposed plans as they proceed and adjusting where necessary. ...Controlinvolves measurement, evaluation, and monitoring. Resources are scarce and costly so it is important tocontrol marketingplans.Controlinvolves setting standards.

Competitive Strategyis defined as the long term plan of a particular company in order to gaincompetitiveadvantage over itscompetitorsin the industry. It is aimed at creating defensive position in an industry and generating a superior ROI (Return on Investment).

A marketing plan establishes the goals and tactics of every marketing campaign. It keeps everyone in your organization on the same page about the direction and purpose of your marketing efforts. A marketing plan also provides a way for you to measure your success. Without a plan, you won’t really know whether you’re succeeding.

While every individual campaign should have a plan, your company also needs a strategic marketing plan to guide your overall efforts. A strategic plan identifies your business goals, the marketplace in which you compete, your target audience, the ways you want to reach them, and how you will evaluate your success. It integrates everything you say and do to grow your company. A strategic marketing plan is not a static document that gets tossed in a drawer once it’s written. Instead, a plan is a living document that guides your work and is regularly updated to reflect changes in your business, your customers, and your competition.

The process of developing a strategic marketing plan is crucial to your business. You cannot create strategic marketing without strategic thinking. This planning helps you clarify your goals and identify where you see your business in the future, which ultimately strengthens your strategy. A strategic marketing planning process also helps with:

Providing a clear map of your company’s goals and how to achieve them.

Getting all stakeholders to share a common goal and a have a common understanding of your company’s opportunities and challenges.

Identifying and meeting customer needs with the right products in the right places.

Growing your market share and product lines, leading to more revenue.

Enabling smaller companies to compete with bigger firms