(a) MNC 

(b) Global enterprises are huge industrial organisations which extend their industrial and marketing operations through a network of their branches in several countries. Their branches are also called Majority Owned Foreign Affiliates (MOFA).

They are characterised by their huge size, large number of products, advanced technology, marketing strategies and network of operations all over the world. 

Eg. Pepsi, Coca Cola, Cadbury, Sony, Suzuki etc.

Features of MNCs: 

1. Huge capital resources: 

Multinational companies have the ability to raise huge funds from different sources such as equity shares, debentures, bonds, etc. They can also borrow from financial institutions and international banks.

2. Foreign collaboration: 

Global enterprises usually enter into agreements relating to the sale of technology, production of goods, use of brand name, etc. with local firms in the host countries.

3. Advanced technology: 

Multinational companies can possess latest and advanced technology so that they can provide quality products.

4. Product innovation: 

Multinational companies are able to conduct sophisticated research so that they can develop new products.

5. Marketing strategies: 

They use aggressive marketing strategies in order to increase their sales in a short period. Their advertising and sales promotion techniques are normally very effective.

6. International Market: 

They operate through a network of subsidiaries, branches and affiliates in host countries. Due to their giant size, they occupy a dominant position in the market.

7. Centralized control: 

They have their headquarters in their home country and exercise control over all branches and subsidiaries.