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Answer» Consumer awareness is essential to avoid exploitation in the market place as: - Consumers must be aware of not only the goods and services but also legal measures to protect themselves.
- If consumers are actively involved, companies will also be on their guard to provide better goods and services.
- Consumers must be aware of anti-social activities like hoarding, black marketing etc.
- It makes consumer a rational consumer having knowledge of how market works.
- It enables consumer to be aware of government policies for certification marks such ISI, Agmark that ensure product quality for consumers.
- It enables consumer to use Right to Information Act (RTI) to get information on functioning of government departments.
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