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Concept of products and services quality?​

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er:-☯ Concept of products:–Product concept is the UNDERSTANDING of the dynamics of the product in order to showcase the best qualities and maximum features of the product. ... MARKETERS will look into a product concept before marketing a product towards their customers.☯ Concept of SERVICES quality :–Service quality, in its CONTEMPORARY conceptualisation, is a comparison of perceived expectations of a service with perceived performance, giving RISE to the equation SQ=P-E. This conceptualistion of service quality has its origins in the expectancy-disconfirmation paradigm. ♪•••



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