“Big brands make head towards franchising”. Why?

1.	“Big brands make head towards franchising”. Why?
Answer» The big corporate houses have opted for a franchise route because : 1. It considers franchising as an easy mode of expansion. 2. Chances of success are higher due to high commitment level of the franchisor and the franchisees. 3. It is a powerful and ideal way to expand business. 4. It is best suited for a company which does not have any capital, manpower or time to build the network of company-owned outlets.

Answer»

The big corporate houses have opted for a franchise route because :

1. It considers franchising as an easy mode of expansion.

2. Chances of success are higher due to high commitment level of the franchisor and the franchisees.

3. It is a powerful and ideal way to expand business.

4. It is best suited for a company which does not have any capital, manpower or time to build the network of company-owned outlets.

Discussion