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Assume you have been hired as a product manager with profit responsibility for a company brand of Industrial Truck. In preparation for developing a marketing plan, you decide to learn more about the buying behavior of Industrial buyers in your market. Question: What types of information do you need to know the detailed behavior of industrial buyers?

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ing behavior of INDUSTRIAL BUYERS in your market. Explanation:The product manager should know about the buying behavior of Industrial buyers in your market. He should know about the AUTHORITY to purchase and the quantity of the products. He should know the participants in buying process. He should gather information about the factors influencing purchase decisions and buying decisions. He have to identify the decision making unit members of industrial buyers.  The industrial buyers search for qualified potential suppliers after evaluating the PROPOSALS of the suppliers. Information regarding purchase evaluation is must.To know more:What types of information do you need to know the detailed behavior of industrial buyers?brainly.in/question/14888623



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