A middle-aged lady accompanied by a gentleman walks into a hypermarket, located in a metro city. She gets a trolley and starts shopping for groceries, while the gentleman is looking around, and finally approaches the apparel section. The lady is seen to be checking her cell phone frequently and checking the label of products as she attempts to pick up. However, she is seen to return many products back to the shelf and pick up very few for purchase. There were several sections where the lady didn’t touch any product. In the meantime, the gentleman looked confused, checking out some pyjamas.Answer the following questions on the basis of the above case study. a) What could have reduced the confusion of the gentleman and helped him save time and take better decision while shopping. b) What could be the reason for the lady to return many products to shelf after checking them out, and not picking up and product is some sections of the store while navigating?