1.

A marketing technique where marketer plays a specific role in a particular segment is calledA. Mass MarketingB. Niche MarketingC. Strategic MarketingD. Communication Marketing

Answer» Correct Answer - B
(b) Niche marketing is concentrating all marketing efforts on a small but specific and welll defined segment of the population. A niche market is the subset of the market on which a specific product is focused . The niche market is highly specialized , and aiming to survive among the competition from numerous super companies.


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