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3) Discuss the five marketing management orientation? not google one answer bcoz it's my assignment |
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Answer» This is the oldest concept of marketing under this concept the company focus on production whatever they produce that is sold in the market. In this concept, they don’t focus on what customers need. large production means the product so cheap and affordable that it will be sold in the market. The main DISADVANTAGE of this concept is that the customer not ALWAYS purchase the easy and cheap available productMarketing management is a PROCESS of managing the marketing process of company products. Every company has a different strategy for the customer, for example, a company PRODUCES on a large scale that reduces the per-unit cost that will help in sales, and another company focuses on the QUALITY product which leads to sales of that product. |
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