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200-250 words discussion? anyone want to help?Marketing Debate:Do Brands Have Finite Lives?Often, after a brand begins to slip in the marketplace or disappears altogether, commentators observe, “All brands have their day,� implying brands have a finite life and cannot be expected to be leaders forever. Other experts contend brands can live forever, and that their long-term success depends on marketers’ skill and insight.Take a position: Brands cannot be expected to last forever versus there is no reason for a brand to ever become obsolete. |
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