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17. Setting the promotion budget so as to match the budgets of the competitors is characteristic of which of the following budget methods?(A) Affordable method(B) Percentage-of-Sales method(C) competitive-parity method(D) Objective-end-task method |
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Answer» tion:percentage-of-SALES method C) COMPETITIVE- parity method d) objective-end-task method. ANS: A. 38. Setting the promotion budget so as to ...13 pages·145 KBwww.mgu.ac.in › 2020/03PDFB COM SEMESTER 6 ADVERTISEMENT AND SALES .. |
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